Create an Entity

Building Your Organisation

An entity is an organisation, corporation, agency, or other collective body, created with the same structure as a person. Roll on each d20 table below to define the entity's identity, culture, and goals.

What Are Your Distinctive Features?

We are known for our __________________.

Roll 1d20

Random distinctive features for your entity
Roll	Distinctive Feature
1	Sustainable practices and innovative technologies
2	Outstanding customer service and transparent operations
3	Robust financial performance and shareholder value
4	Comprehensive employee development programs and career opportunities
5	Agile and responsive crisis management capabilities
6	Extensive network of industry partnerships and collaborations
7	Embracing digital transformation and AI integration
8	Firm commitment to data security and privacy
9	Efficient supply chain and logistics management
10	Pioneering business model and disruptive strategies
11	Strong community engagement and local partnerships
12	High employee satisfaction and strong retention rates
13	Global reach and culturally diverse workforce
14	Exceptional product quality and attention to detail
15	Strong ethical standards and corporate social responsibility
16	Market-leading R&D and pioneering products
17	Innovative branding and consumer-focused marketing
18	Dynamic and inclusive company culture
19	Unwavering commitment to ethical sourcing and fair trade practices
20	Superior risk management and business continuity strategies

What Is Your Brand?

We appear ___________________.

Roll 1d20

Random brand styles for your entity
Roll	Brand Style
1	Modern and minimalist
2	Bold and vibrant
3	Classic and timeless
4	Sleek and high-tech
5	Luxurious and exclusive
6	Eco-friendly and natural
7	Comforting and approachable
8	Innovative and future-oriented
9	Artistic and creative
10	Traditional and reliable
11	Sophisticated and elegant
12	Athletic and energetic
13	Professional and serious
14	Quirky and unique
15	Warm and inviting
16	Cool and trendy
17	Health-focused and fresh
18	Rustic and homey
19	Urban and edgy
20	Humble and grounded

What Is Your Vibe? (Neutral Perspective)

We operate with a ___________________ vibe.

Roll 1d20

Random vibe for your entity (neutral perspective)
Roll	Vibe
1	Grounded and practical
2	Ambitious and driven
3	Creative and spontaneous
4	Tranquil and calming
5	Progressive and innovative
6	Traditional and stable
7	Focused and intense
8	Friendly and inviting
9	Luxurious and elite
10	Casual and laid-back
11	Intellectual and scholarly
12	Playful and quirky
13	Authoritative and commanding
14	Energetic and dynamic
15	Visionary and future-oriented
16	Cooperative and team-oriented
17	Meticulous and detail-oriented
18	Conservative and cautious
19	Social and outgoing
20	Eclectic and diverse

What Is Your Context?

We operate in a context of ___________________.

Roll 1d20

Random industry or cultural contexts
Roll	Context
1	Cutting-edge technology
2	Strict regulatory oversight
3	Intense market competition
4	Rapid innovation
5	Environmental sustainability
6	Economic volatility
7	Global supply chains
8	Community engagement
9	Academic research
10	High-risk financial investments
11	International diplomacy
12	Cultural preservation
13	Corporate social responsibility
14	Public service provision
15	Wide-ranging consumer tastes
16	Media scrutiny
17	Labour-intensive production
18	Data-driven decision-making
19	Wealth creation
20	Public health and safety

What Is Your Culture?

People in our organisation are usually known for their _________________.

Roll 1d20

Random culture traits for your entity
Roll	Culture Trait
1	Problem-solving abilities
2	Quality of work
3	Dedication to the mission
4	Willingness to take risks
5	Respect for diversity
6	Customer-centric approach
7	Professional development opportunities
8	Ethical business practices
9	Focus on team building
10	Commitment to environmental sustainability
11	Innovative ideas
12	Open communication
13	Long working hours
14	Community involvement
15	Stringent safety standards
16	Adaptability to change
17	Strategic thinking
18	Rigorous training programs
19	Strong leadership
20	Competitive drive

What Do You Believe In?

We believe in _________________.

Roll 1d20

Random beliefs and values for your entity
Roll	Value	Definition	Quote
1	Innovation	We believe in the power of new ideas and approaches.	“Stagnation is the enemy. We thrive on change and novel ideas.”
2	Transparency	We value openness in all our dealings.	“In the clear light of transparency, trust grows.”
3	Employee Growth	We invest in the development of our people.	“Our people are our strength. Their growth is our growth.”
4	Sustainability	We prioritise the environmental impact of our operations.	“We strive for success, but never at the expense of our planet.”
5	Customer Service	We’re committed to exceptional service for our customers.	“Our customers aren’t an interruption to our work. They are the purpose of it.”
6	Ethics	We adhere to the highest ethical standards.	“Our moral compass guides every decision we make.”
7	Diversity	We celebrate differences and foster inclusion.	“Our strength lies in our diversity. Together, we build better.”
8	Profitability	We seek sustainable financial growth.	“Profitability fuels our future. It’s not a goal but a means.”
9	Social Responsibility	We act responsibly for the benefit of our communities.	“Our success should also uplift the society we are part of.”
10	Data-Driven	We base our decisions on data.	“In God we trust; all others must bring data.”
11	Efficiency	We strive for operational efficiency.	“Efficiency isn’t just about speed; it’s about doing more with less.”
12	Empowerment	We empower our employees to lead and innovate.	“We believe in the power of ‘we’ over ‘me’.”
13	Work-Life Balance	We value and respect our employees’ personal time.	“A balanced life fuels our innovation and productivity.”
14	Continuous Improvement	We are committed to bettering ourselves constantly.	“We do not settle for ‘good enough’. We strive for ‘even better’.”
15	Collaboration	We work together to achieve our goals.	“In unity there is strength. We stand together.”
16	Shareholder Value	We aim to deliver value to our stakeholders.	“We thrive when our stakeholders do.”
17	Community Engagement	We actively engage with and contribute to our communities.	“We don’t just do business in the community. We are part of it.”
18	Disruption	We challenge the status quo.	“We are not afraid to shake things up.”
19	Agility	We quickly adapt to change.	“In the face of change, we remain steadfast and agile.”
20	Positive Culture	We strive to create a positive and nurturing work environment.	“Our culture is our brand. It defines who we are.”

What Are Your Flaws?

Nobody’s perfect … and we are aiming to improve our ___________ which can get in the way of our goals.

Roll 1d20

Random flaws for your entity
Roll	Flaw	Definition	Example
1	Bureaucracy	Our processes are overly complicated and slow.	“Another form to fill out? Surely there’s a simpler way.”
2	Poor Communication	We struggle to communicate effectively within our organisation.	“Did anyone understand what the memo was about?”
3	Lack of Innovation	We struggle to come up with new ideas and to adapt.	“Are we just going to keep doing things the same old way?”
4	Employee Burnout	Our intense work culture leads to employee exhaustion.	“Everyone seems so tired and stressed all the time.”
5	Poor Customer Service	Our customer service is lacking.	“Another customer complaint? We need to step up our service game.”
6	Unethical Practices	We occasionally engage in questionable practices.	“Is this deal even ethical?”
7	Lack of Diversity	Our team lacks diversity.	“Does everyone in our management team look alike?”
8	Financial Instability	Our financial situation is precarious.	“Our cash flow is in the red again.”
9	Insufficient Community Engagement	We do not engage enough with our local communities.	“When was the last time we did something for our community?”
10	Over-reliance on Data	We lean too heavily on data, sometimes overlooking human factors.	“The data says one thing, but what about our customers’ emotions?”
11	Inefficiency	Our operations could be more efficient.	“Why does it take so long to get anything done here?”
12	Top-Down Management	Our decision-making is too centralised.	“It seems like all decisions come from the top, with no input from us.”
13	Poor Work-Life Balance	We do not respect our employees’ personal time.	“Do we have to work late again tonight?”
14	Resistance to Change	We struggle with adapting to new circumstances.	“Another change? We just got used to the old way!”
15	Lack of Collaboration	Our teams do not work well together.	“Why are the teams always competing instead of collaborating?”
16	Short-term Focus	We focus too much on immediate gains at the expense of long-term strategy.	“This quarter’s profits look great, but what about our five-year plan?”
17	Negligence of Stakeholders	We sometimes ignore the needs of our stakeholders.	“Have we considered how this decision will affect our suppliers?”
18	Lack of Disruption	We are too comfortable and avoid taking risks.	“Are we ever going to take a leap and try something bold?”
19	Inflexibility	We are slow to adapt to change.	“Why is it so hard for us to change course when needed?”
20	Toxic Culture	Our work environment is not conducive to growth and well-being.	“Why is the office tension always so high?”

What Are Your Goals?

We desire to ________________.

Roll 1d20

Random aspirations and goals for your entity
Roll	Aspiration
1	Ascend to market leadership in our industry
2	Broaden our operations internationally
3	Become the employer of choice in our sector
4	Pioneer a groundbreaking product or service
5	Establish a reputation for the best customer service in the industry
6	Increase our market share by 50%
7	Embed sustainable practices throughout our operations
8	Penetrate a new and lucrative market
9	Launch a viral marketing campaign that becomes a cultural phenomenon
10	Surpass our most formidable competitor
11	Revolutionise our industry through digital transformation
12	Forge a partnership with a prestigious organisation
13	Build a globally recognised brand
14	Achieve a breakthrough in a challenging R&D project
15	Nurture a company culture that attracts top talent from everywhere
16	Establish ourselves as thought leaders in our industry
17	Multiply our revenue tenfold
18	Erect an iconic headquarters that stands as a symbol of our success
19	Acquire a smaller competitor to stifle competition and dominate the market
20	Manipulate public opinion to serve our interests